Every business has a Unique Proposition that other companies in the same space can’t offer, but how do you make the details of this offering available to the masses?

There is only so much money you can throw at advertising and marketing companies to make your business stand out from the rest. And in many cases, it is very hard to measure the success of each campaign.

With the advancement of blogs, Twitter, Facebook, Linkedin, etc, etc. More and more people are jumping online to digest their information and in recent surveys, they suggest that almost 80% of people are researching their purchase before they actually buy it!

Even if you are sceptical toward online advertising and social media (Which I am, by means of attracting new business vis Social Media), you have to acknowledge the need for an online presence. But how?

Google Adwords seem to be a waste of time, Facebook advertising doesn’t seem to attract much attention unless you are selling a ‘cool product’. But have you considered a Merchant Account?

What is a Merchant? Well, many times on blogs and websites, you will see advertising, and this site is no different to any other in that respect. In that advertising, if the reader clicks on it and either signs up, or contacts the advertiser, the person hosting that ad will be paid accordingly.

The advertiser is the merchant. They pay a fee each time the ad is clicked. After some research I have been doing for the past few months, I have come to the conclusion that there are only a handful of Australian Only accounts that can be targeted this way. In my opinion, Commission Monster is the best and offers a variety of support and your campaigns can be tracked and measured very well.

If you run a small business, that can be promoted online, especially within Australia, you need to consider trialing this service. I would love to hear some stories about how you have been successful with your online advertising. Please share below.