The Little Blue Book of Advertising:
This is probably one of the best business books I have ever layed my hands on. By Steve Lance & Jeff Woll, it explains in detail, the simple way to get your message across to your customers, clients, B2B prospects about what you do in a non invasive way.
For any small to medium business owner, this is definitely one book that should be considered. These two marketing geniuses have a comical way of putting things which make it look and sound so easy, it makes you act on what you are reading.
They are realists who know that not everything in a book i relevant to the reader, so one of their first pieces of advice to the reader is to skip through the parts you don’t need and come back to them later.
I give it 5 out of 5 thumbs for content and originality. See it here at my bookstore
You can follow Steve Lance on Twitter at www.twitter.com/stevelance who has some funny insights into the business and success world.
The little blue book of advertising:
Happy reading!
PD
